Why Pneu Impact Matters
Rethinking Communication Within the Impact Sector
Pneu Impact was born from a simple observation of the large communication gap within the development sector. For all the amazing work being done, there are mostly graphs, charts and text being used to convey change and convince funders to continue their support. Moreover, beneficiaries are left out of the impact narrative, save research studies and surveys that aim to capture their lived realities. As the world braces for the next transformation of where and how to invest impact funds, Pneu Impact offers a new way to capture and communicate impact; one that is visual, qualitative, and grounded in authenticity, helping shape more human, more sustainable investment decisions.
Our Core Beliefs
Urgent Need for Establishing Depth of Impact Created
Qualitative impact reporting and impact storytelling is the call of the hour as impact communication trajectories are getting lost in a sea of quantitative data and monotonous impact reporting standards.
Visual Language is a Unifying Medium
Visual communication has the power to mobilise larger audiences and drive a stronger message home.
Capturing On-Ground Realities
‘Impact’ is contextual, multi-faceted and grows with the people it is being designed for. We must actively make an effort to convey it the same way.
About the Founder
Conceptualised and founded by Naomi Rohilla, the idea for Pneu Impact was birthed when she noticed that the impact sector is both, heavily reliant and swayed by how communication takes place among stakeholders within the industry.
She brings over 4 years of expertise in research-driven impact communication, with a specialisation in crafting narratives that bridge the gap between grassroots realities and organisational goals. Her focus on grassroots-level social work in India coupled with a degree in Social Entrepreneurship from The London School of Economics, provides her with unique insights into trends and needs of the impact communication sector from a global perspective. Some of her previous work includes working with rural farmers to build marketing ecosystems for their products, addressing period poverty in urban settlements, to collaborating with UK-based organisations to capture their social impact.
Currently she is building Pneu Impact by working with people who believe in the same vision. She aims to address the critical communication gaps in the social impact sector by integrating visual communication, qualitative research, and community-centred design.
Lastly .. why a moth?
The moth symbolises grounded transformation and quiet resilience.
Moths often play the role of a silent observer in the room. They don’t judge their surroundings, they just land. Symbolically, they represent death and rebirth. Their metamorphosis reminds us that there is value in the process of growth, regardless of how small that growth might appear.
Pneu Impact aims to bring an authentic voice to the impact sector by honouring these values, and recognising that beauty lies in where we choose to find it.
‘Impact’ is contextual, multi-faceted and grows with the people it is being designed for, and we must actively make an effort to convey it the same way.
Visually communicating impact has the power to mobilise larger audiences and drive a stronger message home.
Qualitative impact reporting is the refreshing need of the hour as impact trajectories squirm to generate genuine interest in a sea of quantitative data and frameworks.
Empowering the social impact sector with authentic, community-driven communication solutions through the intersection of design, research, and art.
© 2025 by Pneu Impact