Illustrated Impact Documentation for Kundakala Organisation
Creating a short, easy-to-read impact booklet for Kundakala to help with outreach and grant-seeking.
OVERVIEW
Kundakala is a social enterprise supporting women in under-served communities in London to provide tailoring skills and enterprise support to create their own creations, enabling them to become entrepreneurs and create livelihood opportunities for themselves. They were looking to create a short impact booklet that would provide an engaging overview of how they work, their programs and the impact it has created on the lives of their beneficiaries.
Pneu Impact documented Kundakala’s products, conducted interviews with their beneficiaries and created an engaging illustrated booklet that represented the diversity of women and celebrated their work.
CONTEXT
Kundakala operates among underserved Boroughs of London, such as Camden, Barnet and Hackney. They support over 150+ ethnic minority women with tailoring skills, upcycling fabric to make their own unique creations. Many women then go on to sell these products among their own circles, creating alternative sources of income for themselves.
THE APPROACH
The documentation for this project was fairly hands-on, including photography, research, designing and executing the impact document. Pneu Impact attended workshop sessions to document the women and to conduct interviews. We also art-directed and took photographs of Kundakala’s product range for their social media. Eventually, all this came together in an impact booklet complimented by a set of illustrations and verbatim.
Above: Photographs taken by Pneu Impact before compiling the project report. These include photographs from workshop sessions, as well as product photography. This project was a good exercise in holistic documentation, including the beneficiaries, the products, and the context where programs are conducted.
TAKEAWAYS
Pneu Impact’s first experience of visual impact communication, and a very rewarding one. We got to interact with beneficiaries and watch them in their habitat. All women came from backgrounds where they felt under-equipped to participate in the real world. However they found a sense of community amongst eachother, a sense of routine in showing up to class every week, and a sense of empowerment in building a unique skillset. It was an honour to work closely with Poornima, Kundakala’s founder, who started this initiative straight from her heart. Her commitment to women and the art of tailoring reflected in the organisation through the resounding stories of transformation.