Impact Assessment for
Pidilite CSR Project
Impact Measurement and Evaluation for a Rural School and Science Lab through Art-Based Research
OVERVIEW
Triveni Tirth Science School, tucked away in the rural village of Kalsar, in the Mahua Block of Bhavnagar, Gujarat, is home to over 120 students pursuing education in the science field. We helped capture Pidilite’s CSR efforts to empower these students through quality education and top-of-the-line practical equipment. Pneu Impact conducted an Impact Assessment study along with Synergy Connect, to create an impact report and a qualitative impact booklet.
CONTEXT
STEM education in rural India faces persistent challenges: limited access to quality learning, essential infrastructure (like computer labs and lab equipment), internet connectivity, and a shortage of skilled teachers and study materials.
Pidilite recognises quality science education as a cornerstone of rural development. Through sustained investment in infrastructure, teacher training, and innovative pedagogy, they have enabled a movement towards careers in STEM backed by a strong foundation of practical knowledge.
THE APPROACH
Synergy Connect and Pneu Impact planned and executed the impact monitoring and evaluation of Pidilite’s initiative. We visited Triveni Tirth Science School to research, document the upgraded facilities, and conduct an art-based research activity led by Pneu Impact. Our study revealed that the initiative was not just about infrastructure upgrades but a systemic shift in how quality education could be accessed by students from low-income rural households.
To reflect these layered outcomes, we produced two reports. The first followed a traditional impact measurement approach, where we focused on quantitative results aligned with CSR reporting norms. The second, developed by Pneu Impact, combined a Theory of Change framework with insights from the art-based activity to identify key themes of impact, as experienced by students of the school. These findings were presented as a qualitative impact booklet, creatively modelled as a student notebook.
Pneu Impact conceptualised a simple, art-based activity to help students share their feelings and experiences with the school. We conducted the sessions separately for students from Grades 9–10 and 11–12. Each student folded an A4 sheet into four quadrants and was encouraged to draw or write their responses to four prompts:
A) What do you like most about your school?
B) What does ‘science’ represent to you?
C) What does ‘community’ mean to you?
D) Illustrate your favourite part of the school using simple forms.
PROJECT REPORT
QUALITATIVE IMPACT REPORT
TAKEAWAYS
We can only uncover the true depth of impact when we actively seek it. Engaging directly with beneficiaries and capturing their personal experiences makes authentic insights possible. Using art in this process deepens and personalises both the documentation of impact and our understanding of it.